The Colors 

Warm colors – such as red, yellow and orange – can spark a variety of emotions ranging from comfort and warmth to hostility and anger. Cool colors – such as green, blue and purple – often spark feelings of calmness as well as sadness.

Color Basics

A color wheel is an illustrative model of color hues around a circle.  It shows the relationships between the primary, secondary, and intermediate/ tertiary colors and helps demonstrate color temperature. Digital teams communicate exact colors through the use of hex codes.

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Understanding the Color Wheel

Many color wheels are shown using 12 colors.  Using this color wheel as an example, it can be read as follows:

• Three Primary Colors (Ps): Red, Yellow, Blue
• Three Secondary Colors (S’): Orange, Green, Violet
• Six Tertiary Colors (Ts):  Red-Orange, Yellow-Orange, Yellow-Green, Blue-Green, Blue-Violet, Red-Violet, which are formed by mixing a primary with a secondary

It’s important to note that some people add more intermediates, for 24 total named colors, and some color wheels show interior points and circles, which represent color mixtures.